ProCapri Organization
Our Mission
We exist to ensure that Capri Island — one of earth's most extraordinary places — remains extraordinary. For residents. For visitors. For the generations who haven't yet arrived.
Our Mission Statement
"To protect and promote the natural beauty, cultural heritage, and community wellbeing of Capri Island — ensuring its sustainable future for present and future generations."
Who We Are
ProCapri — an independent voice for the island
Founded in 2008 by a group of Capri residents, environmental researchers, and tourism professionals who recognised that the island's growing popularity was outpacing its capacity to absorb change sustainably.
ProCapri is politically independent and funded entirely through membership subscriptions, donations, and non-commercial partnerships. We receive no government subsidy and no revenue from tourism operators — which allows us to speak clearly on behalf of the island's long-term interests.
Over 16 years we have grown from a small local association to an internationally recognised advocacy organisation with members in 34 countries — all united by a shared love of Capri and a commitment to its future.
Active Work
Our current initiatives
From policy lobbying to community education, these are the campaigns shaping Capri's tomorrow.
Cap the Crowds Campaign
Advocating for a daily visitor cap at Marina Grande — modelled on Venice's successful pilot — to reduce environmental impact and improve quality of experience.
Active · Policy PhaseMarine Protected Zone Expansion
Working with Italian environmental authorities to extend the existing marine protected area around the Faraglioni to encompass the full western coastline.
Active · ConsultationVilla Jovis Restoration Fund
Co-funding emergency stabilisation work at Villa Jovis, the most significant Imperial Roman ruin in the Bay of Naples, in partnership with the Italian Ministry of Culture.
Active · FundraisingZero Plastic Marina Programme
Partnering with Marina Grande operators to eliminate single-use plastics from the port, installing drinking water stations and providing reusable vessel kits.
Ongoing · Year 3Capri School Stewardship
Educational programme in Capri and Anacapri primary schools teaching island ecology, cultural history, and sustainable tourism values to the next generation of Capresi.
Ongoing · Year 5Responsible Tourism Charter
A voluntary code of conduct for Capri tour operators, accommodation providers, and boat hire companies — with public certification for those who meet our standards.
Launching 2026Our History
16 years of standing
Pro Capri
ProCapri Founded
Established by 12 Capri residents and researchers concerned by rising visitor numbers and inadequate environmental regulation in the post-EU expansion era.
First Marine Survey
Commissioned Campania's first comprehensive marine biodiversity survey around the Faraglioni, establishing baseline data still used by researchers today.
International Membership Launch
Opened ProCapri membership internationally following viral coverage of our Blue Grotto conservation petition, reaching 2,000 members in 18 months.
Cap the Crowds Research
Published landmark visitor impact report showing that July–August visitor density exceeded the island's ecological carrying capacity by 340%. The report was cited in Italian parliamentary debate.
Zero Plastic Marina
Launched the Zero Plastic Marina programme with 28 founding operator partners — eliminating an estimated 180,000 single-use plastic items in its first year.
Today — Stronger Than Ever
8,200 members worldwide. Six active campaigns. A Responsible Tourism Charter launching this year. ProCapri's voice has never been more needed — or more heard.
The People
Our team
A small, passionate group of islanders, researchers, and advocates dedicated to Capri's future.
Born in Anacapri, Lucia holds a doctorate in marine ecology from the University of Naples. She has led ProCapri since 2014 and is widely regarded as Capri's most effective environmental voice.
Marine biologist and Capri native, Marco leads all of ProCapri's scientific research programmes and coordinates our ongoing marine biodiversity monitoring.
French-born and Capri-resident for 12 years, Sophie manages ProCapri's international membership community and our relationships with UNESCO, EU bodies, and global travel NGOs.
Art historian and former Capri municipality cultural advisor, Alessandro leads our heritage preservation initiatives including the Villa Jovis Restoration Fund.
Join ProCapri
Choose how you
stand Pro Capri
Every member makes our work possible. Choose the level that's right for you.
For every Capri lover who wants to stand with the island.
For those who want to make a meaningful difference to Capri's future.
For those who want Capri's protection to be a defining part of their identity.
Get in Touch
Write to the team
Whether you want to join us, partner with us, share local knowledge, or just tell us you love Capri — we read every message personally.