Sustainable Tourism
Promoting responsible visitor practices that preserve the island's ecosystem, reduce overcrowding, and support local economies year-round.
Capri Island, Italy
Pro Capri
For the Island,
Forever.
We are the voice of Capri — advocating for sustainable tourism, cultural preservation, and the timeless beauty of the jewel of the Tyrrhenian Sea.
10.4
km² Island Area
2M+
Annual Visitors
Who We Are
Standing Pro Capri
— for the island
ProCapri is an independent advocacy organization dedicated to the long-term wellbeing of Capri Island. We bring together locals, researchers, tourism professionals, and island lovers worldwide to ensure Capri's natural beauty, cultural heritage, and community life are protected for generations to come.
"Capri is not just a destination — it is a living civilisation, and we are its custodians."
From the iridescent Blue Grotto to the timeless Piazzetta, every corner of this island tells a story. Our role is to make sure that story continues.
Learn About Our Work
Our Pillars
How we protect
and promote Capri
Three core commitments guide every initiative, campaign, and partnership we undertake.
Heritage Preservation
Safeguarding Capri's Roman ruins, historic villas, artisan traditions, and the distinctive architecture that defines the island's identity.
Marine & Natural Conservation
Protecting the Tyrrhenian Sea, the Blue Grotto, marine biodiversity, and the rugged cliffs that make Capri one of the Mediterranean's most breathtaking landscapes.
Community & Culture
Empowering local residents, supporting island businesses, and celebrating the unique Caprese way of life that has captivated visitors for millennia.
Research & Education
Producing data-driven reports on visitor impact, environmental health, and policy recommendations for Capri's municipal and regional authorities.
Global Advocacy
Raising international awareness of Capri's unique challenges and opportunities, engaging UNESCO, EU institutions, and global travel organisations.
Capri by the Numbers
The island we
are committed to protect
0
Municipalities — Capri & Anacapri
0
Permanent Residents
0
Million+ Visitors per Year
Iconic Landmarks
The soul of Capri
in four landmarks
Each corner of this island tells a different chapter of an endless story. Here are four you must know.
Natural Wonder
Grotta Azzurra
The Blue Grotto's ethereal luminescence, caused by sunlight refracting through an underwater cavity, is one of the Mediterranean's most magical experiences.
Iconic Landmark
Faraglioni di Capri
Three towering sea stacks rising from the Tyrrhenian Sea — among Italy's most photographed natural monuments and home to the rare blue lizard.
Heart of Capri
La Piazzetta
Officially Piazza Umberto I, this tiny square with its distinctive clock tower has been the social heart of Capri since the 16th century — a living stage for island life.
Highest Point
Monte Solaro
At 589 metres, Capri's highest peak offers a panoramic sweep from the Amalfi Coast to Vesuvius. Reachable by the island's beloved open-air chairlift from Anacapri.
Stand with Capri.
Join thousands of island lovers, researchers, and locals who support ProCapri's work to protect the Mediterranean's most beloved island for future generations.
Become a Supporter